This new culture is called "popular culture" and it differs from the folk culture because of urbanization and developing production systems. Popular culture which has a contrary attribute in western societies are getting under the effect of mass culture by the changes in the societies that industrialisation caused. What is mass culture theory. These days, becoming a more cultivated person does not require the purchase of a plane ticket. It is not even needed to take free time from work. Mass culture is one of the most discussed issues of contemporary times. The development of mass culture was possible due to the urbanization process, the industrial revolution and the development of mass communication. U. Eco is collected arguments against mass culture, as voiced by various critics: the standardization of content, the even led to wars and holocausts, resulting in mass destruction of human beings. On the other hand culture refers to the inner being, a refinement of head and heart. This includes arts and sciences, music and dance and various higher pursuits of human life which are also classified as cultural activities. One who may be poor and wearing cheap