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Ana Moldovan THE WONDERFUL WORLD OF HUMAN RESOURCES AT DISNEY CASE STUDY 1. How does the culture influence thecustomer experience at its theme parks,Good customer service is taking that extra step to help without “You can design and create, and build the most wonderful place in the world. Jeff Kober has taken the very best practices in customer service at Disney and has applied them to organizations just like yours. The Wonderful World of Customer Service at Disney is a celebration of great business practices that can be applied to your own service organization. 7 Disney Institute and Theodore Kinni, Be Our Guest: Perfecting the Art of Customer Service (New York: Disney Editions, 2011), 14.