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BUSINESS COMMUNICATION: AN INTRODUCTION. PDF Pack. People also downloaded these PDFs Achieving Success through Effective Business Communication. What is Business Communication? Business communication is the giving and receiving of Communication Flow in an Organization Executive-Summary2.pdf. describe the role of business communication. 3.1 INTRODUCTION. Business is such an enterprise wherein a number of stakeholders, such as employers/employees, Certificate in Business Management. INTRODUCTION TO BUSINESS COMMUNICATION. Contents. Unit. Title. Page. 1. The Process of Communication. 1. Introduction. Communications is the key to sucess in any business. Whether you are trying to sell a product, answer a query or complai .1.1 Business Communication – an introduction Kotler claims that companies must ask not only how can we reach our customers but also, how can our customers
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