a mental image about the company (Aydin & Ozer, 2005). The corporate image is the image of ideas, thoughts and impressions from a position (Baloglu & Brinberg, 1997). Keller (1993) suggests that the corporate image is a perception of the company. Corporate image reflects the corporate's performance which is formed in the consumer's memory Effect of Corporate Image on Brand Trust and Brand Affect Nischay K. Upamannyu*1, S.S Bhakar1 and Mansi Gupta2 1Prestige Institute of Management, Gwalior, India 2Alumni of PIMG, Gwalior, India A R T I C L E I N F O Received 16 Jan. 2015 Received in revised form 08 Feb. 2015 Accepted 14 Feb. 2015